India’s strategic technology advantage over many other emerging economies lies in the fact that it has been able to conveniently skip technology generations more than once. In the telecommunication sector for instance, many parts of rural India were able to quickly graduate from no connectivity whatsoever to state-of-the-art mobile communication. Thousands of Indian villages never even witnessed the era of the copper wire fixed land line telephone. The multimedia rich mobile handset, as I am sure you have heard, has fascinated many people for whom the sight of a car or a truck is as historic as a chopper landing on a national highway. Is there more to come? Sure there is.

Multimedia in India and Technology Convergence

The power of multimedia has made it possible for sophisticated voice and digital technologies not only to converge but also to reincarnate digitally. The most recent manifestation of this convergence can be found in multimedia-driven applications such as Way Finder which now makes it possible for us to navigate the length and breath of the country courtesy of GPRS and interactive cartography.

Multimedia in India and the Arrival of 3G

As we wait and watch patiently on the threshold of 3G service in India, many digital multimedia applications are going to become second nature. They include 3G enabled interactive television on 3G mobile handsets, near instant access to wireless Internet in vibrant multimedia, streaming video on demand and applications we haven’t even envisioned yet. Internet enabled multimedia receivers will make it possible for viewers to send and receive e-mail, watch their favorite TV shows interactively, and receive highly and accurately measurable locally targeted advertising all at the same time and through a single device with only one remote control to misplace under the sofa cushions. The entire notion of TRP ratings—often considered mythical by many—will undergo a true blue redefinition.

Multimedia in India and the Human Factor

Multimedia technology has gained mass appeal and a loyal following globally because of its ergonomic and user-friendly attributes. The advent of new multimedia in India is already on the verge for young talent to produce their own radio and television shows and even full length motion pictures due to highly reduced production and distribution costs. Regulatory bodies are undoubtedly in for a nightmare which is a small price to pay for progress. Like Web 2.0 and the entertainment-enabled Internet of tomorrow, the new multimedia will surely have many surprises for us with the promise of a digitally driven user experience that challenges human imagination to the max.

For now to keep us embraced of the new technology MSN India Video has started working on the same.

My Little Corner

What can you expect to see on my website? That’s a million dollar question. Yet it has a focused answer. My website is here for the sole purpose of helping you achieve and conquer your personal mission on the Internet as it relates to you as a professional. If you are an Internet marketer, you just might be impressed with the cutting edge business intelligence and innovations I will share with you. If you are a search engine optimizer and truly believe that organic white hat SEO is the key to Internet success, you just lucked out because I will not only share my ideas on this subject with you, I will even point you to less known resources that outline winning strategies. For students, my website is a learning experience. I will take you beyond your college text books to show you how the Internet really works as a robust and eternally viable business model which you can explore some day.

Communicating Interactively

Feel free to read, to comment and to write to me with your ideas, suggestions and observations. We may not agree always but perhaps we may be able to learn from each other because every interaction is a potential learning opportunity.

The ability to deliver data, sound and visual imagery neatly coordinated as a single message is perhaps the most significant attribute of the computer. This capability has been used for almost three decades with amazing results. Generally referred to as multimedia or digital multimedia, you can harness this potential to accomplish a long list of tasks and functions such as e-learning, online presentations, streaming audio and video and even live interactions such as video conferencing. In its advanced manifestation, the same technology has been used to stay in touch with orbiting astronauts in the Space Shuttle.

The arrival of Multimedia Education in India

The Apple IIe and the TRS 80

The Apple II e from Apple and the TRS 80 from Tandy Corporation were the first multimedia PCs to become available in 1979-80. They opened many new vistas of rainbow-colored opportunities for the wide-eyed inquisitive consumer who was fascinated by the power and potential of PC technology. Due to their prohibitive cost, they were by no means ubiquitous in the Indian market. The infancy of the multimedia hadn’t even dawned in India at that time. When MSDos-based personal computers became reasonably affordable in the early nineties and with the advent of trend-setting multimedia packages such as Adobe PhotoShop and Corel Draw, the demand for qualified graphics designers skyrocketed in industries such as book publishing, print and electronic media, advertising and corporate communication. Even the marketing professionals were quick to spot the potential of multimedia to close large volume sales and were eager to jump on the multimedia bandwagon. When the Internet officially arrived in India on January 1, 1999 through a government-sponsored program, there was no looking back.

Postsecondary Multimedia Education in India

Hundreds of multimedia Institutes sprung up all over India as a result of the major shift in the multimedia paradigm. I had the privilege and opportunity of establishing Caba Innovatives Multimedia in New Delhi, the city’s first full-service multimedia training institute and a multimedia animation production house in 1993. Caba was among the first in India as well. Multimedia education in India had finally arrived.

Multimedia Education in India Today

The growth of the multimedia industry in India has been exponential to say the least and that is putting it rather mildly. India’s entry into the age of digital entertainment, for instance, is a thing of the past now. Many universities and colleges now offer full-fledged graduate and postgraduate degree programs, diploma programs and certificate courses in all aspects of multimedia ranging from graphics designing and animation to sophisticated digital multimedia applications such as game design, 3D and 4D modeling and digital image processing for the broadcast industry. Multimedia education in India is at a point today where it not only keeps pace but also stays ahead of the latest developments and innovations in the industry. The future is ablaze with possibilities and has never been brighter.

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Are these claims for real? Can these traffic generation sites deliver what they  promise? Are they biting off more than they can chew. At MGT, we closely examine this hot trend and assess the impact of the “buy web site traffic” paradigm.

Mechanics of Paid Web Traffic Generation
Traffic generation companies utilize a host of methods to push traffic to your web site when you choose to pay for it. Some are more effective than others and it is important therefore that you become familiar with these strategies. The most common method being used today is called the “pop under” method. A pop-under is similar to a pop-up except that it is programmed to load underneath the page on display instead of being displayed on top of it. Pop-under content, through which the traffic is generated,  is viewed by site visitors in the full screen mode and is programmed to adjust to the screen resolution set by the user. The single greatest disadvantage of this method is that it is ineffective when it is up against a pop-up blocker. Given the ubiquitous nature of pop-up blockers specially when they come pre-packaged with search engine tool bars, the quantity and quality of this traffic stream is at best suspect. However, when these pop-under’s generate traffic, the traffic flow can be quite regular in nature.

Many traffic service providers from whom you can buy web site traffic employ the “misplaced finger” technique. In this approach, landing pages are set up specifically for thousands of mis-spelled search engine keywords and key phrases from where targeted web site traffic is redirected to your site. An automated system is invoked which continuously records a digital trail. These companies also register expired domain names and create dedicated landing pages which redirect traffic in real time.

The Right Web Site Traffic Strategy
As is the case with every apple cart, there are good apples and bad apples. Choose a paid traffic service provider carefully and judiciously. Check credentials and ask for references. Those companies that offer a free trial are ideal. It is best to interact directly with service providers as opposed to their resellers and affiliates. A little bit of Sherlock Holmes style detective work can help you separate the wheat from the chaff and lead you to those sites that offer free trials and no-risk offers thus generating free traffic from paid sites. Signing up for trial offers will also give you the breathing time to learn how to leverage this approach for maximum long-term results.

To Buy or not to Buy web Site Traffic
Choosing between free web site traffic and paid web site traffic is strictly a matter of personal preference depending on your long-term goals and budgetary considerations. It just might be prudent to refrain from putting all your eggs in a single basket considering the ever-changing Internet landscape. Adopt a combination approach that emphasizes both paid and free traffic generation processes so that the targeted traffic to your site is never-ending and your digital cash register continues to ring year round.

I guess the animation industry in India is too young at this point of time to achieve US$ 15 billion. We need more manpower and for more manpower we need more animation training centers in India. Specially the government or university affiliated / recognized education centers, since our culture and thought process has brought us to thinking that only recognized (from govt. of India) product is the right product.

Considering the billions of dollar of animation industry expecting almost the same amount of foreign currency revenue in the country as equivalent to IT industry, our Indian government must look into the intricacies of Infrastructural facilities, recognition, industry support, ex-assumptions and so on. And to whom do we talk about here? These are merely small multimedia animation education institutes and organizations training people on the professional front. These are the institutes to be given more respect and fame and be encouraged to establish careers in the remarkable fields.

Everyone talks about the revenue expectations, but are our revenue builders stable and quality controlled? Where is the authority to approve the quality education? Who controls the overall lookout of the education spread in the country?

Well these are the questions we need to focus first, rather talking about expected billion dollar revenues from the animation industry. I guess if we do not have our foundations strengthened today we may expect a BIG NOTHING in future. Our governing bodies are weak; our trade process is not recognized, controlled and provided any backups or security by a controlling body.

Recognition to the industry and promotions are the first most and important things to be carried out throughout the country. We have China for example as our trade gurus to be followed from. We must understand only one thing at this point of time, our strength (not just cheap labor but better artists) and our weakness (not very well supported or encouraged – on-our-own we survive and demise and flourish)

Our strength as an artist becomes more powerful due to several reasons, a multi-cultural society, ancient history of arts and artists, vast diversity in our thought process from one location to other and so on. These strong points give rise to more creative people coming from different parts of the country. All we need to do is polish and train them in the digital media.

We usually talk about cheap labor in India, how cost-effective is it? Are not our living standards much superior to what we lived 20 years before? Do we not have the most sophisticated equipment to work on?

So how can we expect to be cost-effective compared to the world.

Recently I read few articles in the IT and Business magazines on how the salary structures have raised and were comparing ourselves with the top company pay outs in the world. Reading this I guess many Indian professionals migrated to back to India, those working for companies abroad.

And I guess it really did happen. They got what they wanted and the companies in India also made it happen. So my point is – How cost-effective are we, when compared to the rest of the world?

Animation is a defiantly a growing industry in India and I can say that with confidence. Well I have been saying this for last 15 years. Being the first to forsee Multimedia Animation and Internet Education in 1993 in India, I still have high hopes and belief in my countries strength. But stating this does not become easy for me to say, that we still need to strengthen our foundations.

Increased website traffic is crucial to your online business. To put it simply, more website traffic, means more business. As the number of visitors to your site increases, so does the number of potential customers and more are the chances of increased sales. So if you want to make money, you have just got to increase your website traffic.

Just how important is increasing website traffic? Creating a beautiful website without making efforts to increase website traffic to it, is just like creating an advertisement without getting it printed or creating a T.V. Commercial without airing it. Your website will be totally redundant in the online business world if you do not optimize it for the search engines.

The key to increasing the website traffic to your site is to fully optimize it for higher rankings in the search engine page results (SERP) of the major search engines. You will have to undertake SEO (Search Engine Optimization) techniques to get these higher rankings and greater visibility on these search engine page results. Higher will be the rankings on the SERP, more will be the traffic to your website.

Some of the basic on-page SEO techniques are explained below

1) Identifying your target user- you should thoroughly know the basic profile of the audience or user you want to visit your website, before you begin writing content for them. You should know precisely what your user is looking for.

2) Researching and identifying effective keywords and keyword phrases- you should research and identify those keywords which best relates to the content of your website and would lead users to it in search engines.

3) Quality content- writing unique, interesting and quality content is the most important technique and crucial to higher rankings on search engines. The content should be compelling enough to draw the user back frequently to the site as well as recommend it to friends.

4) Optimized title tag- this is used in the indexing by search engines and also when sites are bookmarked by users, so it is important that they are optimized with the key word or keyword phrases.

5) Optimization of key words and Meta description tags.

6) Site should be user friendly;

a. simple and interesting content

b. avoid time consuming graphics which take time to load

c. Text should be simple to read.

d. Keywords are the foundation of SEO techniques and use the key words and keyword phrases appropriately and meaningfully in the content without key word stuffing (spamming).

WHAT DOESN’T ATTRACT WEBSITE TRAFFIC?

1) Lack of the right keywords and key word phrases; if your choice of he key words and key word phrases in your content is not targeted, it can spoil the chances of increasing website traffic. If you want your website to be displayed for a particular keyword, but that’s not the key word you have optimized in your website, then you could lose a lot of traffic.

2) In appropriate and poor content- if your website has content which is not rich or engaging, or just plain boring, is never updated or is irrelevant to your product or service you are offering, chances are your site will be by-passed by the search engines. Also, it is essential that they possess the targeted key words and phrases.

3) Black Hat SEO techniques – these can also get your site banned by search engines if you are found d o be using techniques such as key word stuffing, doorway pages and invisible text.

4) Meta tags which have been improperly used the key word tags, the Meta tags and the description tags should have the targeted key words and used in every page of the site.

5) Badly designed site- if your site does not have easy navigation, graphics which are time consuming and frames which are poorly designed, then you can be sure that the visitor will quickly find another site.

So if you have an online commercial website and want to generate more business and expand it, you need more website traffic. And for the same, you need to adopt SEO techniques.

The cost of incorporating SEO techniques for your website depends upon the time you have on hand and your budget. Also you could consider how much (ROI) you want.