The Future of Multimedia in India
Straight from the Crystal Bowl
India’s strategic technology advantage over many other emerging economies lies in the fact that it has been able to conveniently skip technology generations more than once. In the telecommunication sector for instance, many parts of rural India were able to quickly graduate from no connectivity whatsoever to state-of-the-art mobile communication. Thousands of Indian villages never even witnessed the era of the copper wire fixed land line telephone. The multimedia rich mobile handset, as I am sure you have heard, has fascinated many people for whom the sight of a car or a truck is as historic as a chopper landing on a national highway. Is there more to come? Sure there is.
Multimedia in India and Technology Convergence
The power of multimedia has made it possible for sophisticated voice and digital technologies not only to converge but also to reincarnate digitally. The most recent manifestation of this convergence can be found in multimedia-driven applications such as Way Finder which now makes it possible for us to navigate the length and breath of the country courtesy of GPRS and interactive cartography.
Multimedia in India and the Arrival of 3G
As we wait and watch patiently on the threshold of 3G service in India, many digital multimedia applications are going to become second nature. They include 3G enabled interactive television on 3G mobile handsets, near instant access to wireless Internet in vibrant multimedia, streaming video on demand and applications we haven’t even envisioned yet. Internet enabled multimedia receivers will make it possible for viewers to send and receive e-mail, watch their favorite TV shows interactively, and receive highly and accurately measurable locally targeted advertising all at the same time and through a single device with only one remote control to misplace under the sofa cushions. The entire notion of TRP ratings—often considered mythical by many—will undergo a true blue redefinition.
Multimedia in India and the Human Factor
Multimedia technology has gained mass appeal and a loyal following globally because of its ergonomic and user-friendly attributes. The advent of new multimedia in India is already on the verge for young talent to produce their own radio and television shows and even full length motion pictures due to highly reduced production and distribution costs. Regulatory bodies are undoubtedly in for a nightmare which is a small price to pay for progress. Like Web 2.0 and the entertainment-enabled Internet of tomorrow, the new multimedia will surely have many surprises for us with the promise of a digitally driven user experience that challenges human imagination to the max.
For now to keep us embraced of the new technology MSN India Video has started working on the same.