What he works on
- CRM development and setup: lead capture, assignment, follow-up, automation and reports, on platforms such as Zoho and Salesforce or as custom systems.
- Education: admissions marketing and CRM for colleges, universities and training institutes, from the first enquiry to alumni.
- Digital marketing: SEO, Google Ads, Meta Ads, landing pages and tracking measured by enquiries and sales.
- Websites: design and development of fast, mobile-first business and college websites connected to CRM and analytics.
- AI automation: WhatsApp and workflow automation built on top of a CRM that stays the system of record.
He is also a technology enthusiast who works as a graphic and video designer. He runs CABA Innovatives, a media production, digital marketing, CRM and automation company in Delhi.
About this blog
Naveen Kapur has been writing here since 2008. The early articles came from real tests of SEO tools and methods; they are kept in their original words, with a note and, where needed, an update on what has changed since. Newer articles explain Google Search changes, marketing and CRM practice for business owners, admissions teams and marketers.
How articles are checked
- Every date, number and rule is checked against the official source (Google Search Central, Google's help centres, web.dev, and the vendors' own documentation) and linked at the end of the article.
- Articles show the date first published and the date last updated.
- No invented results, client names or statistics. Where something could not be confirmed, the article says so.
- Advertising on the site is clearly labelled.
Questions or corrections are welcome by email at naveen.kapur@gmail.com. Start with the blog or see the services.