FeaturedSEO
What are Blackhat SEO Techniques & its effect on Search Engines?
Cloaking, hidden text, link farms, keyword stuffing and six more tricks that can get a website pushed out of search results.
15 Apr 2008 · 4 min read
Writing since 2008
Marketing,CRM,SaaSandAI,
writtenplainly.
An information blog by Naveen Kapur. Tools and methods are tested for real first, then written up so others can learn from them. Digital marketing, CRM, SaaS, business development and AI automation.
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The archive
Latest articles
Real tests from the early SEO years, kept in their original words. Each has a short note on what has changed since.
From 2024Google Updates
Interaction to Next Paint (INP): The Core Web Vital That Replaced FID
From 12 March 2024 Google stopped measuring only the first tap on a page and started measuring every one. Here is what INP is, why many sites that passed FID now fail, and how to fix it.
· 3 min read
From 2020Google Updates
Core Web Vitals: The Three Numbers That Measure Your Website's Experience
Google picked three numbers to measure how a page feels to a real visitor: how fast it loads, how quickly it responds and whether it jumps around. Here is what they mean and how to pass.
· 4 min read
From 2019Google Updates
Google BERT Update: How Google Learned to Read Whole Sentences
In October 2019 Google started reading searches the way people write them, small words included. Here is what BERT changed and what it means for your pages.
· 4 min read
From 2019Google Updates
Mobile-First Indexing: Google Now Judges Your Site by Its Phone Version
Google used to read the desktop version of your site. Since July 2019 every new site has been indexed from its phone version, and since July 2024 that is the only version that counts.
· 3 min read
From 2019Google Updates
Google Core Updates: Every Broad Core Update Since 2019, and What to Do
Google changes its main ranking systems a few times a year. Here is every confirmed core update since 2019, what each one was about, and a calm plan if your traffic drops.
· 5 min read
From 2018Web & CMS
What is Content Management System (CMS)?
A CMS lets non-technical people run a website. The three types of CMS and the features a good one must have.
· 2 min read
From 2011Domains
How To Add Immense Value To Your Expired Domain By Buying Expired Domain Traffic
Four approaches to bringing real traffic and links to an expired domain, from buying one with history to building a proper site on it.
· 3 min read
From 2011Domains
Important Facts Related to an Expired Domain Name
Why people buy expired domains, what they cost to buy and keep, and why their value is hard to pin down. Fourteen facts.
· 3 min read
More from the archive
- Google Affiliate Network and CPA Marketing2011
- Niche Market Success with Google Search Based Keyword Tool2010
- Google Traffic Touches New Heights with Google Base2010
- Google Traffic with Google Caffeine2009
- WP Robot – create powerful autoblog sites quickly2009
- SubmitEaze is one of the best directory submitters2009
- Bookmarking Demon2009
- ArticleDemon – Review and analysis2009
- Features of On Page Optimization2008
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About
Naveen Kapur
Digital marketing, CRM, business development, SaaS (and SaaS with CRM), web design and app development, and AI automation. A technology enthusiast who also works as a graphic and video designer.
Also runs CABA Innovatives, a media production, digital marketing, CRM and automation company in Delhi.
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