FeaturedSEO
What are Blackhat SEO Techniques & its effect on Search Engines?
Cloaking, hidden text, link farms, keyword stuffing and six more tricks that can get a website pushed out of search results.
15 Apr 2008 · 4 min read
Writing since 2008
Marketing,CRM,SaaSandAI,
writtenplainly.
Naveen Kapur is a digital marketer and CRM developer. He builds CRM systems, admissions CRM for colleges and universities, websites and campaigns that turn enquiries into customers. This is also his blog: tested methods and Google changes, written up plainly.
- articles
- 51
- articles
- categories
- 8
- categories
- first post
- 2008
- first post
FeaturedPerformance Marketing Google Ads Meta Ads SEO Landing Pages & Funnels CRM & Automation SaaS AI Workflows Lead Generation Business Development ATL & BTL Marketing Video Strategy
Work with Naveen Kapur
From the first enquiry to a loyal customer
The archive
Latest articles
New guides on Google Search, SEO and CRM, and real tests from the early SEO years kept in their original words. See all articles.
From 2026CRM & Automation
LeadSquared for Colleges: What It Does Well, Where Institutes Struggle, and the Alternatives
LeadSquared is a widely used admissions CRM in India. Here is what its own pages say it does, the problems institutes run into with any admissions CRM, and the alternatives worth a demo.
· 7 min read
From 2026CRM & Automation
WhatsApp Automation for Admissions and Sales: Templates, Opt-in and Follow-up Teams Actually Use
WhatsApp is where Indian students and customers reply fastest. Automating it well means following Meta's rules on opt-in, templates and the 24-hour window, and knowing what to leave to a person.
· 6 min read
From 2026CRM & Automation
WhatsApp CRM: Why the Conversation Must Live Inside the CRM Record
Most Indian sales and admissions teams sell on WhatsApp, but the chats sit on personal phones. A WhatsApp CRM puts every conversation on the customer's record, where managers can see it and it stays when people leave.
· 6 min read
From 2026CRM & Automation
CRM for Colleges: What an Admissions CRM Must Do, from Enquiry to Enrolled Student
An admissions CRM is not a contact list. It should follow every student from the first enquiry to a confirmed seat, show where each one drops off, and tell you which channel produced real admissions.
· 6 min read
From 2026CRM & Automation
Student Information System vs CRM: Which Office Needs Which, and How They Connect
Colleges often buy a CRM expecting it to run exams, or an ERP expecting it to chase enquiries. The two systems do different jobs for different offices. Here is how to tell them apart and join them up.
· 6 min read
From 2026CRM & Automation
School Management System: What to Check Before You Buy
Every school software demo looks good. The difference shows in March, when fees, exams, report cards and admissions all hit at once. Here are eight checks to make before you sign.
· 6 min read
From 2026CRM & Automation
Registrar, Accounts, Admissions and Marketing: Closing the Four-Office Gap with One Student Record
In most institutes, four offices handle the same student and keep four versions of the truth. An admission management system works when they all read and write one record. Here is how to design that.
· 6 min read
From 2026CRM & Automation
Fee Collections and Late Fines in a CRM: Rules That Do Not Anger Students and Parents
Fees are where an institute's software meets a family's patience. A good fee management system reminds early, receipts instantly, fines only by published rules and refunds on time. Here is how to set it up.
· 6 min read
More from the archive
- Salesforce or Zoho CRM for an Indian Business: An Honest Comparison2026
- GA4 Setup Checklist: Events, Key Events and Lead Sources You Can Trust2026
- SEO for Small Businesses: What to Fix First on a Small Budget2026
- When Does a Business Need a CRM Consultant? Signs, Scope and Questions to Ask2026
- What a Digital Marketing Consultant Does, and When Your Business Needs One2026
- Hiring a Google Ads Expert: What to Check Before You Hand Over Your Budget2026
- How to Choose an SEO Consultant: 12 Questions to Ask Before You Hire2026
- What a Proper SEO Audit Includes: A Checklist for Business Owners2026
- Google AI Mode: What It Is, When It Launched, and What It Means for Your Website2025
- Google AI Overviews: The Launch, the Rollout to India, and How to Be a Source2024
- Interaction to Next Paint (INP): The Core Web Vital That Replaced FID2024
- Google Consent Mode v2: What Changed in 2024 and How to Set It Up Correctly2024
- Site Reputation Abuse: Google's Policy Against Parasite SEO, Explained2024
- Search Generative Experience (SGE): Google's Year-Long AI Search Test, Explained2023
- E-E-A-T: Why Google Added “Experience” to Expertise, Authority and Trust2022
- Google's Helpful Content Update: From a Site-Wide Signal to Part of Core Ranking2022
- Google Business Profile: How Google My Business Became Business Profile, and How to Rank Locally2021
- Performance Max Campaigns: How Google Ads Put All Channels in One Campaign2021
- Google Title Rewrites: The August 2021 Change and How to Keep Your Own Title Links2021
- Google's Link Spam Update: July 2021, SpamBrain in December 2022, and What Counts as Link Spam2021
- Google MUM: The Multitask Unified Model and What It Really Changed in Search2021
- Google's Product Reviews Update: From the April 2021 Launch to Today's Reviews System2021
- Google Passage Ranking: How One Good Section of a Long Page Can Rank2020
- Google Analytics 4: From Launch to the End of Universal Analytics2020
- Core Web Vitals: The Three Numbers That Measure Your Website's Experience2020
- Featured Snippet Deduplication: When Position Zero Stopped Counting Twice2020
- Google BERT Update: How Google Learned to Read Whole Sentences2019
- rel="sponsored" and rel="ugc": When Google Turned nofollow Into a Hint2019
- Mobile-First Indexing: Google Now Judges Your Site by Its Phone Version2019
- Google Core Updates: Every Broad Core Update Since 2019, and What to Do2019
- What is Content Management System (CMS)?2018
- How To Add Immense Value To Your Expired Domain By Buying Expired Domain Traffic2011
- Important Facts Related to an Expired Domain Name2011
- Google Affiliate Network and CPA Marketing2011
- Niche Market Success with Google Search Based Keyword Tool2010
- Google Traffic Touches New Heights with Google Base2010
- Google Traffic with Google Caffeine2009
- WP Robot – create powerful autoblog sites quickly2009
- SubmitEaze is one of the best directory submitters2009
- Bookmarking Demon2009
- ArticleDemon – Review and analysis2009
- Features of On Page Optimization2008
Coming next
New writing on CRM, SaaS and AI automation
Fresh articles drawn from real projects are being written now. They will also be published on LinkedIn.
Performance MarketingCRM & AutomationSaaS + CRMAI WorkflowsLead FunnelsBusiness Development
Browse by category
NK
About
Naveen Kapur
Digital marketing, CRM, business development, SaaS (and SaaS with CRM), web design and app development, and AI automation. A technology enthusiast who also works as a graphic and video designer.
Also runs CABA Innovatives, a media production, digital marketing, CRM and automation company in Delhi.
Get new articles by email
Send a one-line email with the subject “Subscribe” and you will get new articles by email. Or follow by RSS or LinkedIn.