FeaturedSEO
What are Blackhat SEO Techniques & its effect on Search Engines?
Cloaking, hidden text, link farms, keyword stuffing and six more tricks that can get a website pushed out of search results.
15 Apr 2008 · 4 min read
Writing since 2008
Marketing,CRM,SaaSandAI,
writtenplainly.
Naveen Kapur is a digital marketer and CRM developer. He builds CRM systems, admissions CRM for colleges and universities, websites and campaigns that turn enquiries into customers. This is also his blog: tested methods and Google changes, written up plainly.
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The archive
Latest articles
New guides on Google Search, SEO and CRM, and real tests from the early SEO years kept in their original words. See all articles.
From 2026CRM & Automation
AI CRM: What AI Agents Should and Should Not Do Inside a CRM
AI agents can save a sales or admissions team hours every day. They can also change a record nobody asked them to change. Here is where to draw the line inside your CRM, and how to enforce it.
· 9 min read
From 2026CRM & Automation
What Is Generative AI and How Does It Work? A Plain-English Guide for Business
Generative AI writes text and makes images by predicting what comes next, one small piece at a time. Here is how that works, why it can be confidently wrong, and how to use it safely in a business.
· 9 min read
From 2026CRM & Automation
Hiring a CRM Developer: Custom Build or Configure a Platform?
Before you hire a CRM developer, decide whether you need a platform configured or a CRM built from scratch. Here is how to choose, what to put in the scope, and how to check the work.
· 8 min read
From 2026Web & CMS
Web Hosting for Indian Businesses: Shared, VPS, Cloud and What You Actually Need
Shared, VPS, cloud or managed? A plain guide to web hosting for Indian businesses: what each type means, which one fits your kind of site, and what to check before you pay.
· 9 min read
From 2026Web & CMS
SPF, DKIM and DMARC for Business Owners: Why Your Emails Land in Spam
If your quotes, invoices or admission emails land in spam, the cause is often three missing or broken DNS records. Here is what SPF, DKIM and DMARC do, what Gmail, Yahoo and Outlook now require, and how to set them up without breaking your mail.
· 9 min read
From 2026Web & CMS
Dedicated IP Address: When a Business Actually Needs One
Hosting companies often sell a dedicated IP as an upgrade. Here is when a business really needs one (email reputation and IP allowlisting) and when it is money spent for nothing.
· 8 min read
From 2026Web & CMS
Payment Gateway Integration: Verify on the Server, Never Trust the Redirect
A customer landing on your “payment successful” page does not prove you were paid. Here is how a safe payment gateway integration works, from order creation to webhooks, refunds and reconciliation, with the Razorpay flow explained.
· 9 min read
From 2026CRM & Automation
Restaurant Marketing That Proves Footfall: Measure Redeemed Bookings, Not Likes
Likes and reach do not fill tables. A booking that is paid, confirmed and then redeemed at the table does. Here is how to measure every channel by the guests it actually brings in.
· 9 min read
More from the archive
- Website Speed Optimisation: What the Work Actually Involves (and What to Ask Before You Pay)2026
- AI Automation for Marketing and Sales Teams: What to Automate First2026
- LeadSquared for Colleges: What It Does Well, Where Institutes Struggle, and the Alternatives2026
- WhatsApp Automation for Admissions and Sales: Templates, Opt-in and Follow-up Teams Actually Use2026
- WhatsApp CRM: Why the Conversation Must Live Inside the CRM Record2026
- CRM for Colleges: What an Admissions CRM Must Do, from Enquiry to Enrolled Student2026
- Student Information System vs CRM: Which Office Needs Which, and How They Connect2026
- School Management System: What to Check Before You Buy2026
- Registrar, Accounts, Admissions and Marketing: Closing the Four-Office Gap with One Student Record2026
- Fee Collections and Late Fines in a CRM: Rules That Do Not Anger Students and Parents2026
- Salesforce or Zoho CRM for an Indian Business: An Honest Comparison2026
- GA4 Setup Checklist: Events, Key Events and Lead Sources You Can Trust2026
- SEO for Small Businesses: What to Fix First on a Small Budget2026
- When Does a Business Need a CRM Consultant? Signs, Scope and Questions to Ask2026
- What a Digital Marketing Consultant Does, and When Your Business Needs One2026
- Hiring a Google Ads Expert: What to Check Before You Hand Over Your Budget2026
- How to Choose an SEO Consultant: 12 Questions to Ask Before You Hire2026
- What a Proper SEO Audit Includes: A Checklist for Business Owners2026
- Google AI Mode: What It Is, When It Launched, and What It Means for Your Website2025
- Google AI Overviews: The Launch, the Rollout to India, and How to Be a Source2024
- Interaction to Next Paint (INP): The Core Web Vital That Replaced FID2024
- Google Consent Mode v2: What Changed in 2024 and How to Set It Up Correctly2024
- Site Reputation Abuse: Google's Policy Against Parasite SEO, Explained2024
- Search Generative Experience (SGE): Google's Year-Long AI Search Test, Explained2023
- E-E-A-T: Why Google Added “Experience” to Expertise, Authority and Trust2022
- Google's Helpful Content Update: From a Site-Wide Signal to Part of Core Ranking2022
- Google Business Profile: How Google My Business Became Business Profile, and How to Rank Locally2021
- Performance Max Campaigns: How Google Ads Put All Channels in One Campaign2021
- Google Title Rewrites: The August 2021 Change and How to Keep Your Own Title Links2021
- Google's Link Spam Update: July 2021, SpamBrain in December 2022, and What Counts as Link Spam2021
- Google MUM: The Multitask Unified Model and What It Really Changed in Search2021
- Google's Product Reviews Update: From the April 2021 Launch to Today's Reviews System2021
- Google Passage Ranking: How One Good Section of a Long Page Can Rank2020
- Google Analytics 4: From Launch to the End of Universal Analytics2020
- Core Web Vitals: The Three Numbers That Measure Your Website's Experience2020
- Featured Snippet Deduplication: When Position Zero Stopped Counting Twice2020
- Google BERT Update: How Google Learned to Read Whole Sentences2019
- rel="sponsored" and rel="ugc": When Google Turned nofollow Into a Hint2019
- Mobile-First Indexing: Google Now Judges Your Site by Its Phone Version2019
- Google Core Updates: Every Broad Core Update Since 2019, and What to Do2019
- What is Content Management System (CMS)?2018
- How To Add Immense Value To Your Expired Domain By Buying Expired Domain Traffic2011
- Important Facts Related to an Expired Domain Name2011
- Google Affiliate Network and CPA Marketing2011
- Niche Market Success with Google Search Based Keyword Tool2010
- Google Traffic Touches New Heights with Google Base2010
- Google Traffic with Google Caffeine2009
- WP Robot – create powerful autoblog sites quickly2009
- SubmitEaze is one of the best directory submitters2009
- Bookmarking Demon2009
- ArticleDemon – Review and analysis2009
- Features of On Page Optimization2008
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About
Naveen Kapur
Digital marketing, CRM, business development, SaaS (and SaaS with CRM), web design and app development, and AI automation. A technology enthusiast who also works as a graphic and video designer.
Also runs CABA Innovatives, a media production, digital marketing, CRM and automation company in Delhi.
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