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NKNaveen Kapur Blog

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Digital Marketing Consultant: SEO, Google Ads and Lead Tracking

Digital marketing is worth paying for only when you can see what it produces. Naveen Kapur plans and runs SEO and paid campaigns with tracking connected to your enquiries and, where possible, your sales.

What the work covers

  • SEO: site audit, keyword map (one main keyword per page), on-page and technical fixes, content plan, Google Business Profile for local businesses.
  • Google Ads and Meta Ads: campaign setup or rebuild, search terms review, negative keywords, audiences and a written test plan.
  • Landing pages: fast, mobile-first pages that match the ad and make it easy to call, message or fill a form.
  • Tracking: GA4, Tag Manager and conversion tracking for forms, calls and WhatsApp, checked before spending.
  • Reports: leads, cost per lead and, with a CRM, sales by source.

How it starts

  1. 1A review of your website, Search Console, ad accounts and tracking.
  2. 2A short written plan: what to fix first, what to test, how results will be measured.
  3. 3Monthly work and reporting against that plan.

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Frequently asked questions

Do you guarantee first page rankings?

No. Google's own guidance says no one can guarantee a number one ranking. You get a clear plan, the work done, and reports on enquiries.

Which businesses do you work with?

Education, hospitality, technology and other service businesses, from small teams to institutions.

Can you work alongside our in-house team?

Yes. The work can be done for you, or planned and reviewed while your team carries it out.