Skip to content
NKNaveen Kapur Blog

Service

GA4 and Lead Tracking Setup: Know Where Every Enquiry Comes From

If a form fill, call or WhatsApp click is not recorded with its source, every marketing decision is a guess. Naveen Kapur sets up GA4, Google Tag Manager and conversion tracking so that each enquiry shows where it came from.

What you get

  • GA4 and Google Tag Manager installed once, with old and duplicate tags removed.
  • Key events for form submissions, phone clicks, WhatsApp clicks and email clicks.
  • Google Ads conversions firing on the same events, tested with Tag Assistant.
  • Search Console and Bing Webmaster Tools verified, sitemaps submitted.
  • UTM rules for campaigns, and the source saved with each lead in the CRM.
  • A simple dashboard of leads by source, and sales by source where the CRM allows.

Privacy and consent

Tracking is set up with your privacy policy in mind, and with consent signals where your audience requires them, for example visitors from the European Economic Area.

Read first

More in the blog.

Frequently asked questions

We already have Google Analytics. Do we need this?

Many sites have GA4 installed but no working key events, duplicate tags, or no link to Google Ads. An audit shows what is missing.

Can WhatsApp clicks be tracked?

Clicks on WhatsApp buttons and links can be tracked as events. The conversation itself happens in WhatsApp, so the lead should also be saved in the CRM.

Can you connect tracking to our CRM?

Yes. The source and campaign can be saved with each lead, and sales outcomes reported back by source.