Blog
41 articles on Google Search changes, SEO, Google Ads, CRM and lead management, with every fact linked to its official source.
From 2026A small budget means you cannot do everything, so order matters. Here are the seven SEO fixes that usually bring the most enquiries first, using Google's own guidance as the yardstick.
· 6 min read
From 2026Buying CRM software is easy. Getting every lead into it, assigned to the right person and followed up on time is the hard part. Here is when outside help makes sense.
· 5 min read
From 2024Renting out a trusted website's name to rank third-party pages was a quiet SEO business for years. In March 2024 Google made it a spam policy. Here is what counts, what does not, and what changed since.
· 7 min read
From 2018A CMS lets non-technical people run a website. The three types of CMS and the features a good one must have.
· 2 min read
From 2011Four approaches to bringing real traffic and links to an expired domain, from buying one with history to building a proper site on it.
· 3 min read
From 2011Why people buy expired domains, what they cost to buy and keep, and why their value is hard to pin down. Fourteen facts.
· 3 min read
From 2011What the Google Affiliate Network was, how cost-per-action marketing works, how to qualify, and why publishers liked it.
· 7 min read
From 2010No product of your own? Use Google's free keyword data to discover what people want to buy, then find an affiliate offer that fits.
· 4 min read
From 2010Google Base let anyone upload content and data so it could appear across Google Search, Maps and Images. How it worked and why it mattered.
· 4 min read
From 2009In 2009 Google announced Caffeine, a new search infrastructure built for faster indexing and better relevance. What it meant for site owners.
· 2 min read
From 2009A WordPress plugin that auto-posted Amazon products, articles, eBay auctions, videos and RSS content by keyword. Its ten modules.
· 3 min read
From 2009Pros and cons of SubmitEaze, a semi-automatic tool for submitting websites to over 1,000 directories.
· 3 min read
From 2009Social bookmarking is slow and boring. A 2009 look at a tool that automated account creation, bookmarking, pinging and more.
· 3 min read
From 2009How ArticleDemon automated article marketing: directory lists, account creation, human-speed submission, spinning and a one-time licence.
· 3 min read
From 2008Title tags, meta descriptions, headings, alt text, URLs, sitemaps and robots.txt: an on-page checklist for every web page.
· 2 min read
From 2008Cloaking, hidden text, link farms, keyword stuffing and six more tricks that can get a website pushed out of search results.
· 4 min read
From 2026Many businesses spend on ads, SEO and social media without a plan that ties them together. This guide explains what a digital marketing consultant does and how to tell if you need one.
· 5 min read
From 2026Google Ads can bring leads the same day, or burn a month's budget on the wrong searches. Here is what to check before you give anyone access to your account.
· 6 min read
From 2024If your website gets visitors from Europe and you use Google Ads or GA4, consent mode v2 decides whether your conversions and remarketing keep working. Here is what it is and how to set it up.
· 5 min read
From 2023Before AI Overviews there was SGE, an opt-in Google experiment that ran for a year. Here is what it was, how it reached India, and what it changed for websites.
· 5 min read
From 2021In August 2021 many site owners noticed Google showing titles they never wrote. Here is what changed, why Google rewrites titles, and how to write ones it keeps.
· 5 min read
From 2021Bought links used to be a shortcut to page one. Google's link spam updates in 2021 and 2022 set out to make them worthless. Here is what changed and what is still safe.
· 5 min read
From 2021MUM was announced as a huge leap beyond BERT. Here is what Google said it could do, where it was actually used, and what it means for your website today.
· 5 min read
From 2021In April 2021 Google started rewarding reviews written from real research instead of thin product summaries. Here is what changed, each update since, and a checklist for writing reviews.
· 5 min read
From 2020Sometimes the one sentence that answers a search is buried deep inside a long page. In October 2020 Google said it could now find it. Here is how passage ranking works and how to write for it.
· 4 min read
From 2019For 15 years one attribute, nofollow, did every job. In September 2019 Google added two more and changed how all three work. Here is which one to use, and when.
· 5 min read
From 2026A good SEO consultant can grow your enquiries for years; a bad one can get your site into trouble. These 12 questions, based on Google's own advice, help you tell the difference.
· 4 min read
From 2026An SEO audit should tell you exactly what stops your site from getting found, and what to fix first. Here is what a proper audit covers, using Google's own tools, and how to spot a weak one.
· 4 min read
From 2025AI Mode turned Google Search into a conversation. Here is when it launched, how it finds answers, and what Google itself says website owners should do.
· 5 min read
From 2024In May 2024 Google started writing short AI answers at the top of search results. Here is how AI Overviews work, when they reached India, and how websites can still win clicks.
· 4 min read
From 2022In December 2022 Google's quality rater guidelines gained an extra E, for Experience. Here is what E-E-A-T really is, what it is not, and how to show it on your own pages.
· 3 min read
From 2022In August 2022 Google added a site-wide signal against content made mainly for search engines. Here is how the helpful content system worked, every update date, and what it means now.
· 3 min read
From 2021In November 2021 Google My Business became Google Business Profile and moved into Search and Maps. Here is what changed, how Google ranks local businesses, and what to set up properly.
· 4 min read
From 2021In November 2021 Google Ads launched one campaign type that can run on Search, YouTube, Display, Gmail, Maps and Discover at once. Here is how Performance Max works and how to keep control of it.
· 3 min read
From 2020In October 2020 Google launched a new kind of Analytics built on events, not sessions. Here is what GA4 changed, how Universal Analytics was shut down, and the settings to check first.
· 4 min read
From 2020Until January 2020 a page in a featured snippet could also appear again in the normal results. Then Google stopped the double listing. Here is what changed and how to handle featured snippets today.
· 3 min read
From 2024From 12 March 2024 Google stopped measuring only the first tap on a page and started measuring every one. Here is what INP is, why many sites that passed FID now fail, and how to fix it.
· 3 min read
From 2020Google picked three numbers to measure how a page feels to a real visitor: how fast it loads, how quickly it responds and whether it jumps around. Here is what they mean and how to pass.
· 4 min read
From 2019In October 2019 Google started reading searches the way people write them, small words included. Here is what BERT changed and what it means for your pages.
· 4 min read
From 2019Google used to read the desktop version of your site. Since July 2019 every new site has been indexed from its phone version, and since July 2024 that is the only version that counts.
· 3 min read
From 2019Google changes its main ranking systems a few times a year. Here is every confirmed core update since 2019, what each one was about, and a calm plan if your traffic drops.
· 5 min read