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NKNaveen Kapur Blog

Service

Website Design and Development That Brings Enquiries

A website is a sales tool first. Naveen Kapur designs and builds websites that load fast on phones, explain the offer clearly, can be found on Google and AI search, and send every enquiry into your CRM with its source.

What every site includes

  • Mobile-first design, tested at phone widths and on real devices.
  • Core Web Vitals targets: LCP within 2.5 seconds, INP of 200 ms or less, CLS of 0.1 or less.
  • One clear page per service, course or product, with its own title, description and keyword.
  • Structured data (Organization, Breadcrumbs, FAQ, Service or Course) that matches what is on the page.
  • Forms, click-to-call and WhatsApp buttons connected to the CRM and to GA4 conversion events.
  • Sitemap, robots.txt, redirects for old URLs and Search Console setup at launch.
  • Privacy, terms and contact pages with real business details.

Redesigning an existing site

A redesign is where many businesses lose their Google traffic, usually because old URLs disappear. Every old URL that has traffic or links should be redirected to its best new page with a 301 redirect, and titles and content that rank should be carried over.

Hosting

Hosting is chosen for the site's needs: speed in India, security, backups and room to grow. Where email delivery or certain integrations need it, a dedicated IP address can be part of the setup.

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Frequently asked questions

Will my new website rank on Google?

A well-built site removes technical barriers and gives each page a clear purpose, but rankings depend on content, competition and time. No one can guarantee them.

Can you keep our old URLs and traffic during a redesign?

Yes. Old URLs are mapped and 301-redirected to the best new page, and pages that already rank keep their content and titles where possible.

Do you build college and university websites?

Yes, with programme pages, fees, eligibility and enquiry forms connected to the admissions CRM.