Unusual Branding with Powerful Features If you have heard of Google’s feature rich service called Google Zeitgeist which attempts to open a window into the future,you are among a lucky few because Google Zeitgeist hasn’t received the press it truly deserves. In German, the word Zeit means time and Geist means spirit.

That would translate to the �?spirit of the times’, �?the spirit of the age’ or even �?world view’.


What Google does as a part of this free service is to collate patterns of searches on its flagship search engine and come up with the most popular search terms and phrases for the year. For example, in 2008, the word �?Obama’ figures prominently in the top ten things searched on Google.

Various Search Options on Google Zeitgeist
Historical search data is available on Google Zeitgeist in one of several ways:

Google Trends

You can enter up to five search terms to view their relative popularity over a time period. This provides an idea of a broad trend of searches with respect to these search terms.

Trends for Websites

You can type in a website address and get traffic details for that site. See how site visitors classified by region and by related sites visited that site. This is an excellent tool for competition analysis and also provides valuable trends data at the same time.

Insights for search

This is specially useful for marketers. For example, you can get data across regions, time zones, topic or other parameters that you may specify. You can make lists of the “most popular” and “fastest rising” search variables to arrive at a clear understanding of where your business is heading.

Hot Trends

This option catalogs the 100 fastest rising search queries on Google. This data is available currently only for the US. However, it is updated throughout the day.

Features and Attributes of Google Zeitgeist

Spend thirty minutes on Google Zeitgeist and you will notice right away that it might just be Google’s best kept secret:

1 It is a new age product. Even its archives are available for browsing, only from 2001 onwards.

2 Each year’s information is available on a monthly basis as well.

3 It also provides results based on searches that feature images, books and other Google search engines.

4 It is possible to access the Zeitgeist repository by country, so you can get to know what was on top of the mind of people in a specific country.

5 It is divided into broad categories such as country home, top of mind, politics, trendsetter, showbiz, sports and around the world.

6 It allows you to enter terms to check for their general popularity. For example, in 2008, �?slowdown’, sub prime’, and �?credit’ were amongst the most common search terms.

7 Trendsetters are not necessarily people but also products or processes. For example, the hybrid fuel based car. So if you  search for trendsetters it would return “hybrid fuel based car.” This feature can help you to spot trends early and thus stay  ahead of your competition.

Google Zeitgeist and your Online or Offline Business

Google Zeitgeist can help you in more ways than one:

1 Marketers can better understand the purchasing rationale of people in countries and regions.

2 It is a wonderful way of comparing yourself to what others on the Internet are thinking and searching.

3 Trendsetters would again tell others the direction in which people are moving.

4 Zeitgeist archives can update you of recent search patterns very accurately. It is a tool of great value to social scientists.

5 You can see what people in other countries are thinking of and compare it with people in your own country.

6  If you are traveling to a particular country or region, you could look up Zeitgeist and be ready with small talk. Perform
some research on Google Zeitgeist and surprise friends in other countries.

Increase Website Traffic with Google Zeitgeist

Google Zeitgeist is one research tool you should have in your SEO and SEM toolkit to generate qualified and targeted traffic to your website. As is evident here, the data that Google Zeitgeist contains is worth its weight in gold provided that you use it intelligently to tweak your website and learn how to respond to emerging trends. Zeitgeist is essentially a brighter shade of keyword research with huge potential. Use it to plan your online strategy and predict customer behavior through trends analysis.

Google Alerts Overview
Google Alerts is by far the most powerful monitoring tool on the Internet today. Like most of Google’s services, the price is right because it is free.It allows you to monitor competition, follow major news events that can impact your business, and locate valuable learning resources each time a new resource appears on the Internet.

Google Alerts automatically sends you an e-mail message when it encounters fresh results for search items you have defined. At present it is a beta product in spite of which it is very widely used by millions and is extremely popular.

Setting up and Managing a Google Alert

Creating a Google Alerts is easier if you have a Google Account but it is not absolutely necessary. All you have to do is go to the Google Alerts home page:


and sign up. Having a Google Account means that you can use Gmail, Reader, Docs and other popular Google products. The sign up user interface is extremely user friendly and the FAQs on this page are very informative. The six different Google Alerts variations for alerts are as follows:

News Alert

A News Alert is an e-mail compendium of the latest news articles which feature your search items and are in the top 10 results of a Google News search.

Comprehensive Alert

A Comprehensive Alert is an aggregate of the latest results from News, Web and Blogs that are automatically integrated into a single e-mail to provide maximum coverage on the topic of your choice.

Blogs Alert

A Blogs Alert is an e-mail of the latest blog posts that contain the search terms of your choice and appear in the top 10 results of a Google Blog search.

Video Alert

A Video Alert is an e-mail of the videos that contain the search terms of your choice and appear in the top 10 results of a Google Video search.

Web Alert

A Web Alert is an e-mail message of the latest web pages that have your search items and appear in the top 20 results of a Google Web search.

Groups Alert

A Groups Alert is an e-mail of new posts that contain the search terms of your choice and appear in the top 50 results of your Google Groups search.

e-mail messages with these predefined search results can be configured to arrive in your inbox either once a day or several times a day depending on your preference settings. You can define these preferences while setting up your alerts. You will receive alerts if fresh items are found. If nothing is found, Google Alerts does not return a “not found” report. As you can tell, Google Alerts can be extremely useful when researching your niche, evaluating potential competition and formulating future strategy for your company.

Features of Google Alerts

Extremely accurate and reliable with an impressive coverage span
Alerts often carry valuable information from unusual and unexpected sources
Video search results have to be received in html but others allow normal text code
Video alerts and News alerts can be invoked from Google Video and Google News respectively
Google Alerts has an Advanced Search facility that enables refined searches
Benefits of using Google Alerts

The business intelligence and other pertinent information you have the potential of receiving from Google Alerts is worth its weight in gold:

You don’t have to search for relevant information on an ongoing basis.
You can keep tabs on widely diverse topics simultaneously.
You can set up hundreds of alerts on primary and secondary keywords.
Google Alerts has a privacy policy which does not allow it to divulge your email ID, so rest assured that you won’t receive spam when you set up Google Alerts

Increasing Website Traffic with Google Alerts

Since Google Alerts puts you at the receiving end of information, you can generate qualified traffic through this valuable Google tool by using it mainly as a research and analysis modality. Use Google Alerts to explore the popularity and growth potential of your niche. Set up Google Alerts using the primary and secondary keywords of your niche. Leverage the business intelligence thus derived to articulate winning traffic strategies for your online business.