Acquisitions Galore from Google

What do you expect a cash rich and perhaps the most successful company of the century to do with rich coffers? Buy up other companies? Google has been doing precisely that and for a very good reason. There is synergy in numbers and the customer is always the winner. FeedBurner is a comprehensive set of highly potent web applications that manages feed distribution and targets specific audiences.

It was released in 2004 and subsequently purchased by Google in 2007. No doubt, Google understood its immense potential. Whether you are an ardent blogger, a dedicated podcaster, or even a regular web content publisher, FeedBurner can provide you with enhanced feeds, and tools to manage them.

Along the way, you can leverage FeedBurner and its various applications to increase website traffic exponentially. Here, we not only describe the amazing features that you can play with after opening a FeedBurner account, but also the benefits that you would gain using its wide range of features and attributes.

What Would FeedBurner Do for my feed?

AT Google Traffic Guru, we tell you how to maximize your website traffic using Google’s impressive arsenal of tools, services and web applications.FeedBurner is no exception. It will make sure that your subscribers have a richer feed reading experience, tell you what exactly your readers like, catch more subscribers, and also generate revenues for you in the process!

In short, you will be in the feed heaven.

We are assuming at the outset that you know what an RSS feed is. An RSS feed is a feature of the Internet which culls relevant content from the web that you specify and organizes it for you to read. There is an excellent report on RSS feeds on Wikipedia which you might want to read first just in case you are unsure of precisely what RSS feeds are and how they can enhance website traffic for you. Visit http://en.wikipedia.org/wiki/Web_feed

Bouquet of Services from FeedBurner

Optimize

• Posts links from major social bookmarking sites like Dig, del.icio.us, Magnolia, Stumble Upon and others into your RSS feeds

• Allows your subscribers to e-mail, share, and tag your RSS feed content

• Encloses images, podcasts, and video casts as standard media attachments

• Ensures that your feeds are technically compatible with the subscriber’s feed aggregator

Analyze

• Estimates the number of subscribers and viewers of your website according to various time intervals such as the number of days and months

• Provides an account of the feed readers, e-mail services, browsers and bots used by your subscribers

• Tracks the number of enclosure downloads that have occurred on your website

Monetize

• permits ads from the Google AdSense program to be displayed on your RSS feed

• Shares a portion of the revenue from the advertiser’s network based on CPM

Publicize

• Displays Feed Count for you and for your subscribers

• Lets you cross-post your feed in an html code on any affiliated site which boosts qualified traffic to your website

• sends out immediate e-mail notifications to update the feed as soon as you create new content on your website

• Enables your subscribers to receive feeds through the option of e-mail subscriptions which is especially relevant to those subscribers who do not use RSS feeds

Myriad Benefits

Brand Identity

The Feed Image Burn allows you to ad your logo at the top of your feeds. Now, you can successfully develop brand awareness of your brand among your subscribers by adding your logo and even your theme colors to the various distributed feeds.

A Robust Revenue Model

If you have a large subscriber base, your server is going to be overwhelmed by regular feed update requests. FeedBurner can re-host your feeds thus saving you from the nightmare of slow server performance and large bills. Moreover, you are free to display ads within your feeds, bringing you a nice piece of the revenue pie.

Targeting and Boosting Website Traffic

The “Analyze” tab of your FeedBurner account does for your feeds, what Google Analytics does for your website. You receive a substantial quantum of data to analyze and determine who and how many subscribers have read your feeds, what headlines do they click on, etc. You can then concentrate your efforts on optimizing your feeds which in turn will generate more traffic for your website. .