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What is White Hat Seo??

“White Hat” broadly (but not entirely) reflects the almost-consensus within “White Hat” Internet forums

White Hats take an ethical approach: considering all the Internet stakeholders, not just the self and the client.
White Hats do not accept ‘shades of grey’ – SEO is clean and honest. Or not. Black Hat is a term of convenience for anyone who is not ‘White Hat’.

White Hats make no attempt to deceive search engines; what you see is what you get.

White Hats favour honesty with client about techniques, risks, rewards.

White Hats see search engines as friends; you want their help, you adhere to their guidelines; a simple trade off.

White Hats see on-site measures as helping visitors, as well as SEs; a better site self-SEOs, plus converts more customers, and gets repeat visits.

White Hats emphasize the long term nature of successful SEO; inexorable progress, without looking over the shoulder.

White Hats understand that ‘Black Hat’ success must harm sites displaced by spam sites, and therefore is potentially illegal.

White Hats believe that if ‘Black Hats’ used their skills and experience honestly, they’d probably be more successful than constantly rethinking strategy.

White Hats condemn those who support, conceal, or apologize for Black Hats, who harm the industry.

For White Hats, it’s all about intention.

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How to get backlinks for white hat seo?

Gaining high quality and relevant back links is essential in order to achieve a good ranking in search engines.Many people find getting backlinks the most tedious part of Search Engine Optimisation but it doesn’t need to be.

This article will reveal several different methods to get backlinks which can help you website get indexed and ranked better in a white hat SEO way which will not get you penalized.

Instructions

1.The Basics – In order to get maximum benefit from backlinks they must have relevant anchor text and the link must be on a page that is relevant to your website. For example, a link on a kitchen furniture blog with the anchor text “kitchen tables” – would have a more powerful effect on rankings for furniture site than a site about cars.

2.Social Bookmarking – Submitting your site to social bookmarking sites is a good way to get your website indexed. Submit to a few authoritative sites such as folkd, mixx, reddit, digg and delicious. There is no need to submit to hundreds of social bookmarking sites as they are not completely relevant.

3.Blog Comments – If you are not aware of any blogs in your niche, you can use the search in google using “(keyword) wordpress” or “(keyword) blogspot” to find relevant blogs.
If you can add value to a blog post, make a post and include your site in the web address field of the comment box or add it to the comment box to reference it. Blog comments are great for highly relevant links and qualified traffic.

4.Forums – Find forums related to your niche. Participate in forums in your niche and answer questions with references using your links. For example, if someone asks about a treatment for carpal tunnel, you could paste text from your site to the forum and include a link as a source.
Forums are one of the best places to get great links and high quality long term traffic. They are also useful for getting ideas on content for your site.

5.Facebook – If you have a website which will help other people, why not tell people about it on Facebook? You can create a Facebook fan page which will make your website more visible to people on Facebook and you will also get a good quality link. Make sure that you have good content on your fan page.

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Are grey hat techniques really ethical?

How come when it comes to websites, we always look for the ones that have good content and are relevant to what we are looking for.However some website developers do not seem to understand that.

There are a wide range of SEO techniques that exist for increasing the ranking of a particular page. Some of these techniques are considered ethical, while some of them are not.

The techniques that are ethical are known as white hat techniques, where as the others are known as Black hat techniques. Many SEO experts use a combination of these techniques because they are easy to implement and they provide a considerable amount of success.

There are many white Hat SEO optimizing techniques that include META tags, putting keywords in URLs, submitting sites to directories, making sitemaps, obtaining links on related sites, and creating keyword-optimized content. These techniques allow the search engines to find relevant pages which people are looking for. Search engines promote such methods through services like Google Webmaster Tools. These techniques are being promoted on a large level, because these bring guaranteed results, however the major issue is that they are a little difficulty to achieve and are time consuming.

This is the reason that people have started opting for Black Hat SEO which includes methods like redirecting search engine “spiders” to different pages than human visitors see, mass-posting “spam” comments or putting lists of keywords at the end of each page in very small fonts. This brings the rank of the website higher in Search engine Result Pages (SERPS). Black hat methods reduce the quality of search engine results, which does not help, because the user would not visit your website again. The point that people miss is that one should design a website in accordance to the “user” and not the “Search engine”, because ultimately users will be using the website.

The difference between white hat and black hat lies in the fact that Black Hat SEO techniques are faster and easier to implement, but they always have the risk of causing search engines to downgrade.

Using white hat methods improperly can turn them into Black Hat techniques. Many companies and people say are using a combination of black hat and white hat techniques, generally termed as Grey hat SEO, which is again not the right way to go about things. For Instance: posting linked comments on related blogs is not that bad, however if you use software to submit huge quantities of identical comments is definitely a Black Hat techniques

All of us believe in the fact that “ Everything is fair in love and war” so many companies and SEO experts follow Grey hat techniques, which is just as bad as following black hat, because in any case one is not following what is called “ethical”. This does not hinder and affect in short term but adds up and hampers in the long run. By saying that grey hat is NOT totally black hat doesn’t really make it a complete ethical procedure. One needs to understand that limitations of something could become strong points of something else but that doesn’t guarantee that the other thing is very much right. So we can not really talk about success by hiding its failures. Using Grey or black hat is the same; it’s just that grey hat is a safer term.

White Hat SEO methods, if performed correctly will help you have a greater impact over the web in general. Everyday a new black hat technique is introduced over the internet because of which they are getting popular, but these techniques are unethical. The best way to get recognized over the internet is to use white hat techniques and hire the companies that follow them, if you follow unethical techniques then you will end up creating a website only for the search engine, which would not be of any use to you. Always create a website that is for the “user” and not for the search engine.

Even the most familiar idiom ‘by hook or by crook’ is also not justified from the darker perspective of SEO universe. On one side, some people using black hat SEO techniques to promote their brands or services is perfectly fine for their business just because they don’t care what methods they used and from where the business came in, so it proved to be ethical for them. But at the same time, they are quite unethical as well; cheating search engines and blocking succession routes of other competitors. So even if you are following unethical procedures for your own betterment (intentionally causing no harm to others), still you can not justify your stand because you may be unethical to someone, directly or indirectly.